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Building a Deal Sharing Social Media Presence: The Complete Guide

Learn realistic strategies for building a deal-sharing social media presence with authentic growth tactics, FTC compliance, and modest income expectations.

Table of Contents

Building a Deal Sharing Social Media Presence: The Complete Guide

IMPORTANT REALITY CHECK: Most social media accounts, including deal-sharing accounts, never generate significant income. Studies show that less than 5% of affiliate marketers earn more than $1,000 annually, and building a substantial social media following typically takes years of consistent effort with no income guarantee. This guide provides educational information about building authentic audience engagement, not promises of financial success.

Table of Contents

  1. Understanding the Deal Sharing Landscape
  2. Platform-Specific Strategies
  3. Amazon Associates and Affiliate Compliance
  4. Content Creation Strategies
  5. Authentic Audience Building
  6. FTC Disclosure Requirements
  7. Realistic Growth Timelines
  8. Monetization Options and Reality
  9. Tools and Resources for Content Creation
  10. Reality Check: Time Investment vs. Returns
  11. Getting Started: Foundation Building
  12. Common Pitfalls and Compliance Issues

Understanding the Deal Sharing Landscape

Market Saturation Reality

The deal-sharing space on social media is highly saturated with established players who have been building audiences for years.

Established Competition:

  • Major coupon sites with dedicated social teams
  • Influencers with 100,000+ followers in deal niches
  • Automated bot accounts posting deals 24/7
  • Retail companies with substantial marketing budgets
  • Deal aggregation services with professional content teams

Market Challenges for New Accounts:

  • Algorithm preference for established accounts with high engagement
  • Consumer skepticism about new deal accounts
  • Difficulty differentiating from existing content
  • Platform algorithm changes affecting organic reach
  • High time investment required for content creation

Audience Expectations and Behavior

What Deal Followers Want:

  • Genuine savings on products they actually need
  • Quick, easy-to-understand deal information
  • Proof of legitimacy and current availability
  • Categories relevant to their interests and income level
  • Timely alerts for time-sensitive deals

Common Follower Behaviors:

  • Following multiple deal accounts for variety
  • Low engagement rates (likes/comments vs. followers)
  • High expectations for deal quality and accuracy
  • Quick to unfollow if deals aren’t valuable
  • Skeptical of accounts that seem too promotional

Success Factors for Deal Accounts

Accounts That May Succeed Long-Term:

  • Focus on specific niches rather than general deals
  • Provide genuine value beyond just sharing affiliate links
  • Build trust through consistent accuracy and transparency
  • Engage authentically with their audience
  • Invest significant time in content quality and curation

Why Most Accounts Fail:

  • Inconsistent posting and engagement
  • Focus on quantity over quality of deals
  • Lack of genuine audience interaction
  • Violation of platform or FTC guidelines
  • Unrealistic expectations about growth and income

Platform-Specific Strategies

Instagram Deal Sharing

Platform Characteristics:

  • Visual-first content favoring high-quality images
  • Stories feature for time-sensitive deals
  • Shopping integration for direct purchasing
  • Algorithm favors accounts with high engagement rates
  • Younger demographic with varying spending power

Content Strategy for Instagram:

  • High-quality product photography and graphics
  • Stories highlights organized by deal categories
  • IGTV for detailed deal explanations
  • Reels for trending deals and quick tips
  • User-generated content from deal successes

Realistic Growth Expectations:

  • Month 1-3: 100-500 followers (with consistent daily posting)
  • Month 6: 500-2,000 followers (if content resonates)
  • Year 1: 1,000-5,000 followers (optimistic scenario)
  • Engagement rate: 2-5% typical for deal accounts

Instagram Monetization Reality:

  • Affiliate commissions: $10-100 monthly for accounts under 10K followers
  • Brand partnerships: Rare for accounts under 50K followers
  • Instagram shopping: Minimal unless selling own products
  • Time investment: 2-4 hours daily for content creation and engagement

TikTok Deal Content

Platform Characteristics:

  • Algorithm can provide rapid growth for viral content
  • Short-form video format requiring creative presentation
  • Younger audience with limited spending power
  • High competition for attention
  • Platform policies change frequently

Content Strategy for TikTok:

  • Quick deal reveals with clear savings information
  • “Deal hunting” behind-the-scenes content
  • Educational content about smart shopping
  • Trending audio with deal-related content
  • Before/after or unboxing content

TikTok Growth Reality:

  • Potential for rapid growth if content goes viral
  • Most accounts remain under 1,000 followers
  • Algorithm is unpredictable and changes frequently
  • Monetization options are limited for most creators
  • Content creation is time-intensive for short videos

YouTube Deal Channels

Platform Characteristics:

  • Long-form content allows for detailed explanations
  • Search functionality provides ongoing discovery
  • Monetization options through ads and affiliates
  • Higher production quality expectations
  • Older demographic with more spending power

Content Strategy for YouTube:

  • Weekly deal roundup videos
  • Product review and deal analysis content
  • Shopping haul videos featuring deals found
  • Educational content about deal-finding strategies
  • Live streaming for real-time deal alerts

YouTube Growth Expectations:

  • 1,000 subscribers: 6-18 months with consistent quality content
  • Monetization eligibility: 1,000 subscribers + 4,000 watch hours
  • Typical affiliate earnings: $50-500 monthly for channels under 10K subscribers
  • Time investment: 10-20 hours per video including editing

Facebook Deal Groups and Pages

Platform Characteristics:

  • Groups provide community engagement opportunities
  • Older demographic with established spending patterns
  • Lower organic reach for business pages
  • Strong word-of-mouth potential
  • Local deal sharing opportunities

Content Strategy for Facebook:

  • Community building through deal sharing groups
  • Local business partnerships and deals
  • Educational posts about saving money
  • User engagement through comments and shares
  • Cross-posting to relevant community groups

Facebook Limitations:

  • Declining organic reach for business pages
  • Complex and changing affiliate link policies
  • Group management requires significant moderation time
  • Competition from established local deal groups

Amazon Associates and Affiliate Compliance

Amazon Associates Program Basics

Program Overview:

  • Commission rates: 1-4% for most categories (varies significantly)
  • 24-hour cookie window for conversions
  • Minimum $10 payout threshold
  • Strict compliance requirements
  • Annual review process that can result in termination

Realistic Commission Expectations:

  • New associates (first 6 months): $5-50 monthly
  • Established associates (10K+ followers): $50-300 monthly
  • Successful accounts (50K+ engaged followers): $200-1,000 monthly
  • Top-tier accounts (rare): $1,000+ monthly

Application and Approval Process

Application Requirements:

  • Active website or social media presence with original content
  • Compliance with Amazon’s policies and FTC guidelines
  • Regular content updates and authentic engagement
  • Clear disclosure of affiliate relationships
  • Professional presentation and legitimate business purpose

Common Rejection Reasons:

  • Insufficient content or audience engagement
  • Policy violations or poor disclosure practices
  • Inactive or low-quality social media presence
  • Previous violations or compliance issues
  • Application submitted too early in account development

Compliance Requirements

Amazon-Specific Requirements:

  • Clear disclosure on every post with affiliate links
  • Compliance with state-specific regulations
  • Regular content updates to maintain active status
  • Prohibition on certain promotional methods
  • Annual review and potential account closure

Required Disclosures:

  • “As an Amazon Associate I earn from qualifying purchases”
  • Must be prominently displayed and easily readable
  • Required on every piece of content with affiliate links
  • Cannot be hidden in long disclosure blocks
  • Must comply with both Amazon and FTC requirements

Content Creation Strategies

Deal Verification and Quality Control

Verification Process:

  • Check deal availability across multiple devices/browsers
  • Verify pricing and confirm discount calculations
  • Test promo codes before sharing
  • Check product reviews and seller legitimacy
  • Confirm expiration dates and terms

Quality Standards:

  • Only share deals you would personally consider
  • Provide context about why the deal is valuable
  • Include original pricing for comparison
  • Highlight any limitations or restrictions
  • Update or remove expired deals promptly

Content Formats That Work

High-Performing Content Types:

  • Before/after price comparisons with clear savings
  • Educational content about deal-finding strategies
  • Product category deep-dives with multiple options
  • Seasonal shopping guides and planning content
  • User-submitted deal finds and success stories

Content Elements to Include:

  • Clear, high-quality product images
  • Specific savings amounts and percentages
  • Easy-to-understand deal instructions
  • Relevant hashtags for discoverability
  • Engaging captions that provide value beyond the deal

Visual Content Creation

Photography Tips:

  • Use natural lighting when possible
  • Create consistent visual branding
  • Include price tags or savings callouts in images
  • Show products in use or lifestyle context
  • Maintain consistent filters and editing style

Graphic Design Elements:

  • Deal alert badges and savings callouts
  • Brand-consistent color schemes and fonts
  • Clear, readable text overlays
  • Mobile-optimized design for social viewing
  • Templates for consistent posting

Authentic Audience Building

Organic Growth Strategies

Sustainable Growth Tactics:

  • Post consistently but prioritize quality over quantity
  • Engage genuinely with followers and other accounts
  • Share valuable content beyond just deals
  • Collaborate with complementary accounts
  • Participate in relevant community discussions

Community Building:

  • Respond promptly to comments and direct messages
  • Ask followers about their deal preferences and needs
  • Share user-generated content and success stories
  • Create polls and interactive content
  • Host live sessions for real-time deal sharing

Engagement Tactics That Work

Proven Engagement Strategies:

  • Ask questions in captions to encourage comments
  • Share behind-the-scenes content about deal hunting
  • Create “deal or no deal” style interactive content
  • Host giveaways (following platform guidelines)
  • Share personal savings stories and tips

Building Trust and Credibility:

  • Always disclose affiliate relationships clearly
  • Share deals you’ve personally used when possible
  • Admit when deals don’t work out as expected
  • Provide honest reviews, including negative aspects
  • Be transparent about your deal-finding process

Avoiding Growth Shortcuts

Tactics to Avoid:

  • Buying followers or engagement
  • Using follow/unfollow strategies
  • Posting excessive volume without quality control
  • Copying content from other deal accounts
  • Participating in engagement pods or fake interactions

Why Shortcuts Fail:

  • Algorithms detect and penalize fake engagement
  • Purchased followers don’t convert to real customers
  • Platform policies prohibit artificial growth tactics
  • Genuine audience can detect inauthentic behavior
  • Long-term success requires real relationship building

FTC Disclosure Requirements

Federal Trade Commission Guidelines

Core Disclosure Principles:

  • Disclosures must be clear and prominent
  • Average consumer must be able to easily notice and understand
  • Cannot be buried in hashtags or fine print
  • Must appear close to affiliate claims or links
  • Required for ALL material connections, not just paid partnerships

Material Connection Definition:

  • Any financial relationship with brands or retailers
  • Free products received for review or promotion
  • Affiliate commissions from sales
  • Business relationships that could affect credibility
  • Family or personal relationships with businesses promoted

Proper Disclosure Examples

Social Media Disclosure Examples:

  • “#ad” or “#sponsored” for paid partnerships
  • “#affiliate” for affiliate link posts
  • “Gifted by [Brand]” for free products
  • “I earn commission from these links”
  • Platform-specific disclosure features when available

Placement Requirements:

  • Must appear BEFORE affiliate links or claims
  • Cannot be hidden in “see more” sections
  • Must be included in every relevant post
  • Should be in the same language as the content
  • Must be visible on mobile devices

Consequences of Non-Compliance

FTC Enforcement Actions:

  • Warning letters for first violations
  • Cease and desist orders
  • Civil penalties up to $43,792 per violation
  • Required corrective advertising
  • Public disclosure of enforcement actions

Platform Consequences:

  • Account suspension or termination
  • Loss of monetization features
  • Removal of non-compliant content
  • Restriction from affiliate programs
  • Damage to reputation and credibility

Realistic Growth Timelines

Phase 1: Foundation Building (Months 1-3)

Typical Metrics:

  • Followers: 50-500 depending on platform and consistency
  • Engagement rate: 5-15% (higher percentage, lower absolute numbers)
  • Content output: 5-10 posts per week across platforms
  • Time investment: 15-25 hours weekly
  • Revenue: $0-25 monthly from affiliate commissions

Focus Areas:

  • Establishing consistent posting schedule
  • Learning platform-specific content creation
  • Building basic engagement with early followers
  • Experimenting with different content types
  • Establishing disclosure and compliance practices

Phase 2: Growth and Optimization (Months 4-12)

Typical Metrics:

  • Followers: 500-5,000 (optimistic scenario with quality content)
  • Engagement rate: 3-8% (lower percentage as follower count grows)
  • Content output: 7-15 posts per week
  • Time investment: 20-35 hours weekly
  • Revenue: $25-200 monthly (highly variable)

Development Areas:

  • Refining content strategy based on performance data
  • Building relationships with brands and other creators
  • Improving content quality and production efficiency
  • Expanding to multiple platforms strategically
  • Developing signature content types or series

Phase 3: Potential Monetization (Year 1+)

Realistic Expectations:

  • Followers: 2,000-15,000 (wide range based on niche and execution)
  • Engagement rate: 2-5% (challenges maintaining engagement at scale)
  • Revenue: $100-800 monthly (most accounts remain below $500)
  • Time investment: 25-40 hours weekly for significant accounts

Success Indicators:

  • Consistent month-over-month follower growth
  • Stable or improving engagement rates
  • Regular affiliate commission payments
  • Brand partnership inquiries
  • Community growth and active participation

Long-Term Reality Check

After 2+ Years of Consistent Effort:

  • Most accounts: Under 10,000 followers, under $500 monthly revenue
  • Successful accounts: 10,000-50,000 followers, $500-2,000 monthly revenue
  • Top-tier accounts: 50,000+ followers, $1,000+ monthly revenue (rare)

Factors Affecting Long-Term Success:

  • Platform algorithm changes
  • Increased competition in deal-sharing space
  • Changes in affiliate program terms
  • Personal burnout and time availability
  • Market saturation in chosen niches

Monetization Options and Reality

Affiliate Marketing Income

Amazon Associates Realistic Earnings:

  • New accounts (under 1K followers): $5-50 monthly
  • Growing accounts (1K-10K followers): $25-200 monthly
  • Established accounts (10K-50K followers): $100-800 monthly
  • Top accounts (50K+ engaged followers): $500-2,000+ monthly

Other Affiliate Programs:

  • Retail partner programs: Similar or lower rates than Amazon
  • Deal aggregation sites: Typically lower commission rates
  • Digital product affiliates: Higher rates but lower conversion
  • Service affiliates: Higher commissions but fewer relevant opportunities

Brand Partnership Opportunities

Partnership Thresholds:

  • Micro-influencer partnerships: 1,000-10,000 followers
  • Small brand partnerships: 5,000-25,000 followers
  • Major brand partnerships: 25,000+ followers with high engagement
  • Exclusive partnerships: 50,000+ followers with proven results

Typical Partnership Compensation:

  • Micro-influencer posts: $50-200 per post
  • Established influencer posts: $200-1,000 per post
  • Long-term partnerships: $500-2,000 monthly retainers
  • Major brand campaigns: $1,000-5,000+ (very rare for deal accounts)

Alternative Revenue Streams

Content Creation Services:

  • Deal curation for other businesses: $200-1,000 monthly
  • Social media management: $300-1,500 monthly per client
  • Photography services for product shots: $50-200 per session
  • Consulting on deal-finding strategies: $50-150 per hour

Product-Based Revenue:

  • E-books or courses on deal finding: $500-5,000 total sales (if successful)
  • Physical products (unlikely for deal accounts)
  • Subscription newsletters: $5-20 monthly per subscriber
  • Private deal sharing groups: $10-50 monthly per member

Tools and Resources for Content Creation

Essential Tools for Deal Sharing

Content Creation Tools:

  • Canva Pro: $120 annually for design templates and graphics
  • Later or Buffer: $10-25 monthly for scheduling
  • Lightroom Mobile: $120 annually for photo editing
  • Reels/TikTok editing apps: Free to $10 monthly
  • Spreadsheet software for deal tracking: Free (Google Sheets)

Deal Research Tools:

  • DealDog: Comprehensive price tracking and deal alerts
  • Honey browser extension: Automatic coupon finding
  • Rakuten: Cashback and deal aggregation
  • Slickdeals: Community deal sharing platform
  • RetailMeNot: Coupon and deal database

Analytics and Tracking

Platform Analytics:

  • Native platform insights (Instagram, TikTok, YouTube)
  • Google Analytics for website traffic (if applicable)
  • Link tracking tools for affiliate performance
  • Engagement tracking spreadsheets
  • Revenue tracking for tax purposes

Performance Metrics to Monitor:

  • Follower growth rate month-over-month
  • Engagement rate trends over time
  • Top-performing content types and topics
  • Affiliate click-through and conversion rates
  • Time investment vs. revenue generated

Automation and Efficiency Tools

Content Scheduling:

  • Later: Instagram, Facebook, TikTok scheduling
  • Hootsuite: Multi-platform management
  • Buffer: Simple scheduling and analytics
  • Creator Studio: Native Facebook and Instagram scheduling

Deal Monitoring:

  • Price tracking tools for automatic deal alerts
  • Google Alerts for brand and product mentions
  • IFTTT for automated posting workflows
  • RSS feeds from deal aggregation sites

Reality Check: Time Investment vs. Returns

Time Investment Breakdown

Daily Time Requirements:

  • Deal research and verification: 1-2 hours
  • Content creation (photos, videos, captions): 2-4 hours
  • Community engagement and responses: 1-2 hours
  • Administrative tasks (scheduling, analytics): 30-60 minutes
  • Total daily time: 4.5-8.5 hours

Weekly Additional Tasks:

  • Content planning and strategy: 2-3 hours
  • Platform analytics review: 1-2 hours
  • Competitor research: 1-2 hours
  • Brand outreach and relationship building: 2-4 hours
  • Total weekly additional time: 6-11 hours

Return on Investment Analysis

Example 1: Beginning Account (6 months)

  • Time invested: 25 hours/week × 26 weeks = 650 hours
  • Revenue generated: $50 monthly × 6 months = $300
  • Hourly rate: $300 Ă· 650 hours = $0.46/hour

Example 2: Established Account (18 months)

  • Time invested: 30 hours/week × 78 weeks = 2,340 hours
  • Revenue generated: Average $200 monthly × 18 months = $3,600
  • Hourly rate: $3,600 Ă· 2,340 hours = $1.54/hour

Example 3: Successful Account (3+ years)

  • Time invested: 35 hours/week × 156 weeks = 5,460 hours
  • Revenue generated: Average $800 monthly × 36 months = $28,800
  • Hourly rate: $28,800 Ă· 5,460 hours = $5.27/hour

Opportunity Cost Considerations

Alternative Uses of Time:

  • Part-time job at $15/hour: $390 weekly for 26 hours
  • Freelance work in existing skills: $20-50/hour potential
  • Additional education or skill development
  • Family time and personal relationships
  • Physical health and exercise activities

Hidden Costs:

  • Equipment and software subscriptions: $100-300 monthly
  • Internet and phone costs for content creation
  • Tax implications of affiliate income
  • Stress and burnout from constant content pressure
  • Opportunity cost of time not spent on career development

Getting Started: Foundation Building

Phase 1: Research and Planning (Week 1-2)

Market Research:

  • Study successful deal-sharing accounts in your intended niche
  • Analyze their content types, posting frequency, and engagement
  • Identify gaps or opportunities in the current market
  • Research affiliate programs and their requirements
  • Understand FTC guidelines and platform policies thoroughly

Personal Assessment:

  • Honestly evaluate your available time commitment
  • Assess your current knowledge of deals and shopping
  • Determine your target audience and niche focus
  • Calculate startup costs for tools and equipment
  • Set realistic goals for the first 6-12 months

Phase 2: Account Setup and Initial Content (Week 3-4)

Platform Selection:

  • Choose 1-2 platforms initially rather than spreading too thin
  • Set up professional-looking profiles with clear value propositions
  • Create initial content calendar for the first month
  • Apply for affiliate programs (may take several weeks for approval)
  • Establish content creation workflow and systems

First Content Creation:

  • Create 10-15 pieces of initial content before launching
  • Focus on quality over quantity for early posts
  • Include proper disclosures and compliance elements
  • Test different content formats and styles
  • Prepare template posts for consistent formatting

Phase 3: Consistent Execution (Month 1-3)

Daily Operations:

  • Post consistently according to your established schedule
  • Engage authentically with followers and other accounts
  • Monitor and respond to comments and messages promptly
  • Track performance metrics and adjust strategy accordingly
  • Continue learning about platform best practices

Growth Activities:

  • Participate in relevant hashtag communities
  • Collaborate with other small accounts in complementary niches
  • Share valuable educational content beyond just deals
  • Build email list if creating website or blog content
  • Network with brands and other creators authentically

Common Pitfalls and Compliance Issues

Pitfall 1: Disclosure and Compliance Violations

The Problem: Inadequate or missing disclosures for affiliate relationships.

Common Mistakes:

  • Burying disclosures in hashtags or fine print
  • Using unclear language like “link in bio” without affiliate disclosure
  • Forgetting disclosures on Stories or temporary content
  • Assuming platform tools handle all disclosure requirements
  • Not updating disclosures when relationship status changes

The Solution:

  • Use clear, prominent disclosure language on every relevant post
  • Include disclosures in video content, not just descriptions
  • Check FTC guidelines annually for updates
  • Use platform-native disclosure tools when available
  • When in doubt, over-disclose rather than under-disclose

Pitfall 2: Unrealistic Growth and Income Expectations

The Problem: Expecting rapid growth and significant income within the first year.

Reality Check:

  • Most accounts never exceed 1,000 followers
  • Affiliate income under $100 monthly is typical for new accounts
  • Platform algorithm changes can dramatically affect reach
  • Building authentic engagement takes months or years
  • Success stories represent a tiny percentage of attempts

The Solution:

  • Set modest, achievable goals for the first 12 months
  • Focus on providing genuine value rather than chasing followers
  • Track progress over long periods, not daily fluctuations
  • Have realistic expectations about time-to-profitability
  • Consider this a learning experience rather than guaranteed income

Pitfall 3: Content Quality and Authenticity Issues

The Problem: Prioritizing quantity and affiliate potential over genuine value.

Warning Signs:

  • Posting deals without verifying availability or quality
  • Sharing products you’ve never used or researched
  • Focusing only on high-commission affiliate products
  • Copying content from other deal accounts
  • Using misleading or exaggerated savings claims

The Solution:

  • Verify every deal before sharing with your audience
  • Be honest about products you haven’t personally used
  • Share deals based on genuine value, not commission rates
  • Create original content that reflects your authentic voice
  • Build trust through consistent accuracy and transparency

Pitfall 4: Platform Policy Violations

The Problem: Violating platform-specific rules about affiliate marketing or promotional content.

Common Violations:

  • Excessive use of affiliate links in proportion to other content
  • Posting in groups or communities that prohibit promotional content
  • Using misleading hashtags or captions
  • Creating multiple accounts to circumvent restrictions
  • Participating in follow-for-follow or engagement manipulation

The Solution:

  • Read and understand each platform’s promotional content policies
  • Balance affiliate content with educational and entertainment value
  • Respect community guidelines in groups and hashtag usage
  • Focus on authentic growth rather than gaming algorithms
  • Stay updated on policy changes that affect content creators

Pitfall 5: Burnout and Unsustainable Practices

The Problem: Maintaining unsustainable content creation pace and expectations.

Signs of Burnout:

  • Feeling pressured to post constantly regardless of quality
  • Stress about follower count fluctuations
  • Declining engagement with family and personal interests
  • Making financial decisions based on optimistic income projections
  • Feeling overwhelmed by competition and platform changes

The Solution:

  • Set realistic boundaries for time investment
  • Take regular breaks from content creation
  • Focus on sustainable practices rather than maximum output
  • Maintain perspective about social media as one potential income stream
  • Have backup plans that don’t rely on social media success

Conclusion: Building Authentic Value in Deal Sharing

Building a successful deal-sharing social media presence requires significant time investment, authentic audience engagement, and realistic expectations about growth and income potential. While some creators have built profitable businesses in this space, they represent a small minority of those who attempt it.

Key Success Principles

  1. Focus on genuine value rather than follower count or income potential
  2. Maintain strict compliance with FTC guidelines and platform policies
  3. Set realistic expectations about growth timelines and income potential
  4. Prioritize authentic engagement over vanity metrics
  5. Invest in quality content rather than quantity
  6. Build sustainable practices that you can maintain long-term
  7. Stay informed about changing regulations and platform policies

Final Reality Check

Most deal-sharing accounts will:

  • Never exceed 5,000 followers despite consistent effort
  • Generate under $200 monthly in affiliate income
  • Require 20-40 hours weekly for meaningful growth
  • Face increasing competition and platform challenges
  • Need 12-24 months before seeing any significant income

Before starting, honestly consider:

  • Whether you have 20+ hours weekly to invest consistently
  • If you can afford the startup costs and ongoing expenses
  • Whether the potential returns justify the time investment
  • How this fits with your other financial and career goals
  • Whether you genuinely enjoy content creation and community building

Alternative Approaches

Instead of trying to build a large following, consider:

  • Focusing on a small, highly engaged niche audience
  • Building deal-sharing skills to help friends and family save money
  • Using deal-finding abilities for your own household savings
  • Developing expertise that could lead to other opportunities
  • Using tools like DealDog to find genuine deals without the pressure of content creation

Remember: The most reliable way to benefit from deals is to use them for your own purchases and savings. Building a profitable social media presence around deal sharing requires exceptional dedication, skills, and often luck with platform algorithms and audience growth.

This guide is for educational purposes only and does not guarantee success in social media or affiliate marketing. Most people who attempt to build deal-sharing social media presences do not generate significant income. Always consider the opportunity cost of time invested and maintain realistic expectations about potential returns.